A Sales Kit For Product Sales used by a sales executive when he/she calls on a potential customer to try to sell or when calling on an existing customer to try to up-sell or cross-sell.
A Sales Kit For Product Sales includes:
- Elevator Pitch (verbal)
- Business card with company domain based email address
- Company Website
- Company overview 1-pager (hardcopy and PDF, sometimes called a brochure)
- Product brochure (hardcopy and PDF)
- Product demonstration capability on URL, tablet, or smartphone
- Prospect interview script (for most offerings, this is never seen by a prospect)
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Proposal document and Proposal slide deck (when proposing)
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Customer testimonials (hardcopy and PDF)
- Site survey checklist (hardcopy and PDF) … if relevant to selling your offering
- Implementation checklist (hardcopy and PDF) … if relevant to selling your offering
- User Guide (hardcopy and PDF, also incorporated into software when software is a part of the offering)
- Smartphone App …. when an App is part of your offering
- Price list (in some cases)
The Sales Kit For Product Sales is based on your Go-To-Market Strategy or Business Plan. You do not necessarily use or display all of the items in your Sales Kit during a sales call.
Please See Also
The page on this website titled Business Plans
Related Posts
- Plans and Reports For New Ventures
- Versions of the Business Plan PowerPoint Presentation
- Sales Kit For Fund Raising
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