Category Archives: Execution

You Can Adapt Your Marketing During Our Coronavirus Pandemic

Our families and businesses are suffering as a result of Coronavirus. After you care for your family and friends; there are some things you can consider doing to foster your business.

1. Help others selflessly

Pay it forward to your target market.

2. Paid ads are cheaper

With fewer businesses advertising; there is less competition for keywords. Some have seen ROI increase as much as 70%.

3. Conversions are down

Consider offering decreased prices or payment plans. This has been done in SEO, health, recruiting and retail. Some have seen conversion rates increase by up to 12%. To help you implement a payment plan foir your customers; tjkjuhe service by Affirm at may be helpful

4. Offer Online Educational Training

There is a lot of unemployment. Many people would like to learn a new skill.

5. Geographic diversification

The impact of COVID-19 varies significantly by country. Learn which countries have the strongest market for your product.

Please see

The Blog Post by Neil Patel, How to Adapt Your Marketing During the Coronavirus (COVID-19)

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Ask Before Accepting A Management Position

This is a critique of the Fast Company article Five Questions You Should Ask Before Accepting A Management Position by Stephanie Taylor Christense.  The article is useful assuming that you equate success with people management.  For entrepreneurial jobs a few modifiers are needed. The five questions the article suggests you ask before accepting a management…Continue Reading

How to Use Advanced Search by Google

Startup professionals need to understand how to use advanced search by Google The vast majority of searches done on the Internet are performed using This Post describes only how to use Google’s Advanced Search features by providing Google instructions with some added information. How to use advanced search by Google Using advanced search by…Continue Reading

Avoid wasting time

Startup officers need to avoid wasting time. Time is their most valuable asset and poor use of it can result in weakening their startup’s competitive advantages. Ways we waste time Thinking about increasing revenue and achieving a better quality of life Watching TV or video on the Internet Surfing the Internet Stay up late, get…Continue Reading

Motivation for startup CEOs

Every startup CEO needs to learn about motivation for startup CEOs. From time to time you will feel less motivated. When you sense that coming on you need to act. Shift into high energy mode and work through this list. Note the concepts that work best for you. Motivation for startup CEOs Be high energy…Continue Reading

Formalizing Business Systems for Startups

Many startup CEOs have never thought of formalizing business systems for startups. They have only thought of accounting systems. But never of business process engineering for startups. Whether you are scaling up a hitech startup or creating a relatively small passive income stream, formalizing business systems for startups can be a key success factor. If…Continue Reading

Startup CEOs Who Failed Before Success

Failure as a startup CEO can be acceptable. Here is a group of successful startup CEOs who failed before success. Successful startup CEOs who failed before success Nick Woodman failed with two startups before founding GoPro Henry Ford failed with two automotive startups before he founded Ford Motor Company. Richard Branson had numerous failures before…Continue Reading

How to Host a Teleconference

Some startup employees do not know how to host a teleconference, as they have only known a simple 3-way call. The 3-way call or old form of teleconference has been replaced by more sophisticated multi-call phone teleconferencing and online teleconferencing. Teleconferencing Basics The following basics can be adapted to fit any kind of teleconference call.…Continue Reading

List of Problems Shared by SMEs and Startups

SME Problems and Startup Problems are frequently similar.  SMEs tend to have more problems than established corporations.  Unfortunately some startups share these same types of problems. SME problems shared with many startups Insufficient credibility They are not known; so they are not trusted Inadequate financial resources This can cause management to choose cheap and inadequate…Continue Reading

Stages оf Growth Hасkіng

Thе Stages оf Growth Hасkіng working іn business Marketing іѕ оftеn done rеtrоасtіvеlу. Thе рrоduсt already еxіѕtѕ, ѕо thе mаrkеtіng tеаm hаѕ tо promote thе product оr buѕіnеѕѕ, even іf іt dоеѕn’t work. Aѕѕumіng thе рrоduсt dеvеlорmеnt ѕtаgе dіdn’t receive іnfluеnсе frоm a mаrkеtіng tеаm, it was never tested рrореrlу оn thе tаrgеt mаrkеt. Grоwth…Continue Reading

Startup CEO Reward Structure

A CEO of a new venture needs a Startup CEO Reward Structure to reward him/her.  No one else will provide it for you.  This is to reward yourself for completing a task or accomplishing something worthwhile. I suggest that you should be earning 5-7 rewards per week; of various sizes. Startup CEO Reward Structure So…Continue Reading

Intent-Rich Moments Are Critical

Appropriate informed actions during (prospect) intent-rich moments are critical to achieving a close.  This is important during online desktop; online mobile and offline sales activities for both B2B and B2C prospects. Richard Saling calls these “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments.”  in an article at To explore this from a mobile B2C…Continue Reading

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