Category Archives: Critical Moments

You Can Adapt Your Marketing During Our Coronavirus Pandemic

Our families and businesses are suffering as a result of Coronavirus. After you care for your family and friends; there are some things you can consider doing to foster your business.

1. Help others selflessly

Pay it forward to your target market.

2. Paid ads are cheaper

With fewer businesses advertising; there is less competition for keywords. Some have seen ROI increase as much as 70%.

3. Conversions are down

Consider offering decreased prices or payment plans. This has been done in SEO, health, recruiting and retail. Some have seen conversion rates increase by up to 12%. To help you implement a payment plan foir your customers; tjkjuhe service by Affirm at may be helpful

4. Offer Online Educational Training

There is a lot of unemployment. Many people would like to learn a new skill.

5. Geographic diversification

The impact of COVID-19 varies significantly by country. Learn which countries have the strongest market for your product.

Please see

The Blog Post by Neil Patel, How to Adapt Your Marketing During the Coronavirus (COVID-19)

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Startup CEOs Who Failed Before Success

Failure as a startup CEO can be acceptable. Here is a group of successful startup CEOs who failed before success. Successful startup CEOs who failed before success Nick Woodman failed with two startups before founding GoPro Henry Ford failed with two automotive startups before he founded Ford Motor Company. Richard Branson had numerous failures before…Continue Reading

Intent-Rich Moments Are Critical

Appropriate informed actions during (prospect) intent-rich moments are critical to achieving a close.  This is important during online desktop; online mobile and offline sales activities for both B2B and B2C prospects. Richard Saling calls these “Want-to-know moments. Want-to-go moments. Want-to-do moments. Want-to-buy moments.”  in an article at To explore this from a mobile B2C…Continue Reading

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