Let’s assume that you have established say three core content focus topics for your blog. Within each focus topic you have several subtopics. So – how to keep your content fresh?
You need to brainstorm this periodically. You need to select fresh topics.
Know what others are blogging about
Look at Blogs with the same focus. One way to do that is to exercise http://blogsearch.google.com/ or www.technorati.com or BlogCatelog There are also other blog search tools.
- In addition to learning about topics; you can also Guest Post or Comment on other blogs.
- Research the subreddits at the Reddit
- Pinterest – Both people and their boards
Discover and Hashtag possibilities
Look at StumbleUpon, Google+, and Twitter
Review topics in the news
Look at the trade magazine sites and at sites like http://news.google.com and http://news.yahoo.com.
Discussions with peers
Talk with peers and LinkedIn connections and join appropriate online forums.
Blog content brainstorming tools
- HubSpot has a Blog content brainstorming tool. Basically it says:
Select an initial core topic
Determine whether your readers are beginners, intermediates or have advanced knowledge skills
How will the content be structured; List, How-To, Question and Answer, Information, Definition, Opinion, Data Analysis, etc.
Select your medium; text post, video post, infographic, PPT, eBook, PDF, or podcast
- You can also visit HubSpot’s Blog Topic Generator at http://www.hubspot.com/blog-topic-generator
- Portent Idea Generator
- Tech Meme Is a good source. Their RSS feed is at here
- Learn to understand Buzzfeed There are RSS alternatives at here
- Other tools are Lifehacker, MakeUseOf and Digital Inspiration
- Check out Visual.ly
- Google Trends
- Check for the latest quotes at Pinterest and BrainyQuote
Maintain posting at least once per day to keep the search engine software interested.
3 Steps to Content Brainstorming Productivity