Blog Content Brainstorming

Let’s assume that you have established say three core content focus topics for your blog. Within each focus topic you have several subtopics. So – how to keep your content fresh?

You need to brainstorm this periodically. You need to select fresh topics.

Know what others are blogging about

Look at Blogs with the same focus. One way to do that is to exercise or or BlogCatelog There are also other blog search tools.

  • In addition to learning about topics; you can also Guest Post or Comment on other blogs.
  • Research the subreddits at the Reddit
  • Pinterest – Both people and their boards

Discover and Hashtag possibilities

Look at StumbleUpon, Google+, and Twitter

Review topics in the news

Look at the trade magazine sites and at sites like and

Discussions with peers

Talk with peers and LinkedIn connections and join appropriate online forums.

Blog content brainstorming tools

  • HubSpot has a Blog content brainstorming tool. Basically it says:
    Select an initial core topic
    Determine whether your readers are beginners, intermediates or have advanced knowledge skills
    How will the content be structured; List, How-To, Question and Answer, Information, Definition, Opinion, Data Analysis, etc.
    Select your medium; text post, video post, infographic, PPT, eBook, PDF, or podcast
    Brainstorm topics
  • You can also visit HubSpot’s Blog Topic Generator at
  • Portent Idea Generator
  • Buzzsumo
  • Alltop

Trending Topics

  • Tech Meme Is a good source. Their RSS feed is at here
  • Learn to understand Buzzfeed There are RSS alternatives at here
  • Other tools are Lifehacker, MakeUseOf and Digital Inspiration
  • Check out
  • Google Trends
  • Check for the latest quotes at Pinterest and BrainyQuote


Maintain posting at least once per day to keep the search engine software interested.


3 Steps to Content Brainstorming Productivity

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4 Responses to Blog Content Brainstorming

  1. I particularly found the list of blog content brainstorming tools useful. I didn’t know tools like that existed. I currently struggle with writing blogs that are relevant to my business. This certainly helps. Thanks!

  2. These are some great sources – some we’re using already but some I really must look into fast. I have the writing team, I just need to mobilize them. Sometimes, it’s just inspirational to type the first few letters of your product or service into Google and sees what it fills in. THIS is what people are asking most so if you answer that you’ll get big-time SEO.

  3. Your sources are definitely solid, I like your idea on how we can use them to brainstorm ideas. In internet marketing, it’s really better for us to learn how to come up with original content for our websites and it’s not that easy considering that many people usually write about the same niche as you do and the tools you shared here are very helpful.

  4. I want to share my experience after reading this whole article. I have read many articles before, they only focus on SEO and tell you to write fresh and unique content. But no one tells you where can you find new content or how can you get inspiration from. This article exactly you teaches how to brainstorm the new content for your blog.
    I’m a chef by profession and I recently launched the blog on cooking and various recipes. So I’m new to blogging and try to learn various techniques to write unique content and drive some traffic to my blog.
    I think I came to the right place to learn about blogging and online marketing. Please keep sharing more tips and tactics, I will regularly follow your blog from now on!

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