A short sales pitch to a group is sometimes called an Elevator Pitch to a Group; more traditionally an Elevator Pitch is a one-on-one event.
Elevator Pitch To a Group
If you are making a short sales pitch to a group, plan what your “marketing messages” will be and deliver them briefly, with appropriate energy. So if you are introducing the presentation of a startup in a “Startup Showcase” type of event, or if you are just starting to a group in a different setting, then deliver the following messages in a very brief compelling way. This takes practice as it is harder than the one-on-one version.
- The Market Pain that your startup offering addresses
- Your solution
- Your Value Proposition. This is your first compelling “hook”. Your target market needs to be “hooked”.
- Names of any well known customers or business partners. This is your second “hook”.
Then ask a question to see who is interested. Plan this question carefully. This should not be a question that can be answered Yes/No.
Thinking quickly on your feet … Now you respond to the most promising response with the intent of creating a brief dialogue with that smaller group. Deliver a quick compelling message and then go back to addressing the group. You may want to go after one of the secondary responses after you make nice-nice to the group as a whole.
Conclusion
An elevator pitch to a group is a part of your marketing. This is similar to the marketing you do with a one-on-one Elevator Pitch. But interacting with a group requires more practice. Messages to a group are different because you can not focus on just one person … for more than an instant.
Please See Related Posts
Please see the “Elevator Pitch – One on One” post at Elevator Pitch – One on One
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